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The people here at Apple don't just create products \- we create the kind of wonder that revolutionizes entire industries. It's the diversity of the people and ideas that inspires the innovation that runs through everything we do.
The Enterprise Product Marketing team is responsible for introducing Apple's products and services to businesses globally. From product positioning, customer engagement, to channel enablement, the Enterprise Product Marketing team helps enterprise customers adopt the Apple platform, empowering employees to do their best work and achieve their full potential.
Description
Apple is looking for a passionate and technically minded marketer who believes deeply in the transformative impact that AI and emerging technology can have on how businesses operate and how people work. In this role, you will be the marketing voice for AI in the enterprise \- bridging complex technical capabilities and real\-world enterprise value for decision makers, IT leaders, and end users alike.
You will work cross\-functionally with product marketing, marcom, PR, and enterprise sales to develop compelling messaging and programs that help enterprise customers understand and adopt Apple's AI capabilities. You'll have both inbound responsibilities \- voicing enterprise customer needs back into product and engineering teams \- and outbound responsibilities \- crafting positioning, content, and programs that tell Apple's AI story across enterprise audiences.
This role sits at the intersection of technical depth and marketing craft. The ideal candidate has a unique ability to take complex subjects \- like machine learning, on\-device AI, and enterprise automation \- and translate them into clear, compelling stories that resonate with enterprise buyers.","responsibilities":"Define and own the marketing strategy, positioning, and messaging for Apple's AI capabilities and technical enterprise topics, including AI, IT, and security.
Craft clear and compelling value propositions that translate complex AI and technical concepts into meaningful benefits for enterprise decision makers and end users.
Develop high\-quality customer\-facing assets including messaging frameworks, Keynote presentations, web copy, white papers, and sales enablement materials.
Build and implement integrated marketing programs to drive enterprise awareness, understanding, and adoption of Apple AI and technical capabilities.
Serve as the marketing lead for technical enterprise topics, partnering closely with product, engineering, and platform teams to stay ahead of Apple's AI roadmap.
Support strategic customer and partner briefings, and deliver presentations to senior executive and technical audiences.
Be the voice of enterprise customers and IT stakeholders, collecting feedback that informs product development, messaging, and go\-to\-market strategy.
Closely follow emerging trends in enterprise AI, security, and IT to ensure Apple's story remains current, differentiated, and compelling.
Synthesize market data, customer insights, and industry research to shape strategy, direction, and execution.
Preferred Qualifications
Experience working with or marketing AI, machine learning, security, or IT management solutions in an enterprise context.
Results\-oriented with a positive "can\-do" attitude; thrives in a fast\-paced environment with the ability to navigate ambiguity.
Passion for Apple products and a genuine belief in the role technology plays in helping people and businesses do their best work.
MBA or equivalent experience preferred.
Minimum Qualifications
5\+ years of product marketing experience, including developing the core product positioning, go\-to\-market strategy, and sales enablement for enterprise markets.
Superb communication and passionate presenter with authentic storytelling skills.
Experience crafting compelling and succinct positioning, messaging and differentiation for products.
Exceptional ability to think strategically and analytically, then follow through to execution with unyielding attention to detail.
Deep curiosity about AI and its practical applications in enterprise environments, with a passion for making complex technology accessible and meaningful.
Bachelors Degree or equivalent experience.
Pay \& Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses \- including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Salary Context
This $117K-$221K range is below the median for AI/ML Engineer roles in our dataset (median: $181K across 1996 roles with salary data).
View full AI/ML Engineer salary data →Role Details
About This Role
AI/ML Engineers build and deploy machine learning models in production. They work across the full ML lifecycle: data pipelines, model training, evaluation, and serving infrastructure. The role has evolved significantly over the past two years. Where ML Engineers once spent most of their time on model architecture, the job now tilts heavily toward inference optimization, cost management, and integrating LLM capabilities into existing systems. Companies want engineers who can ship production systems, and the experimenter-only role is fading fast.
Day-to-day, you're writing training pipelines, debugging data quality issues, setting up evaluation frameworks, and figuring out why your model performs differently in staging than it did on your dev set. The best ML engineers are obsessive about reproducibility and measurement. They instrument everything. They know that a model is only as good as the data feeding it and the infrastructure serving it.
Across the 3,824 AI roles we're tracking, AI/ML Engineer positions make up 71% of the market. At Apple, this role fits into their broader AI and engineering organization.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
What the Work Looks Like
A typical week might include: debugging a data pipeline that's silently dropping 3% of training examples, running A/B tests on a new model version, writing documentation for a feature flag system that lets you roll back model deployments, and reviewing a junior engineer's PR for a new evaluation metric. Meetings tend to be cross-functional since ML touches product, engineering, and data teams.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
Skills in Demand for This Role
Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.
Beyond the core stack, employers increasingly want experience with experiment tracking tools (MLflow, Weights & Biases), feature stores, and vector databases. Fine-tuning experience is valuable but less common than you'd think from reading Twitter. Most production LLM work is RAG and prompt engineering, not fine-tuning. If you have both, you're in a strong position.
Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
Compensation Benchmarks
AI/ML Engineer roles pay a median of $178,940 based on 11,900 positions with disclosed compensation. Mid-level AI roles across all categories have a median of $160,000. This role's midpoint ($169K) sits 5% below the category median. Disclosed range: $117K to $221K.
Across all AI roles, the market median is $200,000. Top-quartile compensation starts at $253,000. The 90th percentile reaches $307,500. For comparison, the highest-paying categories include AI Engineering Manager ($293,500) and AI Safety ($274,200). By seniority level: Entry: $97,380; Mid: $160,000; Senior: $227,400; Director: $243,000; VP: $250,000.
Apple AI Hiring
Apple has 109 open AI roles right now. They're hiring across AI/ML Engineer, AI Software Engineer, AI Safety, AI Product Manager. Positions span Cupertino, CA, US, Seattle, WA, US, Austin, TX, US. Compensation range: $207K - $487K.
Location Context
Across all AI roles, 16% (613 positions) offer remote work, while 3,187 require on-site attendance. Top AI hiring metros: New York (2,448 roles, $210,000 median); San Francisco (1,990 roles, $253,000 median); Los Angeles (1,686 roles, $189,000 median).
Career Path
Common paths into AI/ML Engineer roles include Data Scientist, Software Engineer, Research Engineer.
From here, career progression typically leads toward ML Architect, AI Engineering Manager, Principal ML Engineer.
The fastest path into ML engineering is through software engineering with a self-directed ML education. A CS degree helps, but production engineering skills matter more than academic credentials. Build something that works, deploy it, and measure it. That portfolio project is worth more than a Coursera certificate. For career growth, the fork comes around the senior level: go deep on technical complexity (staff/principal track) or move into managing ML teams.
What to Expect in Interviews
Expect system design questions around ML pipelines: how you'd build a training pipeline for a specific use case, handle data drift, or design A/B testing infrastructure for model deployments. Coding rounds typically involve Python, with emphasis on data manipulation (pandas, numpy) and algorithm implementation. Take-home assignments often ask you to build an end-to-end ML pipeline from raw data to deployed model.
When evaluating opportunities: Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
AI Hiring Overview
The AI job market has 3,824 open positions tracked in our dataset. By seniority: 119 entry-level, 1,813 mid-level, 1,472 senior, and 420 leadership roles (Director, VP, C-Level). Remote roles make up 16% of the market (613 positions). The remaining 3,187 roles require on-site or hybrid attendance.
The market median for AI roles is $200,000. Top-quartile compensation starts at $253,000. The 90th percentile reaches $307,500. Highest-paying categories: AI Engineering Manager ($293,500 median, 31 roles); AI Safety ($274,200 median, 51 roles); Research Engineer ($260,000 median, 401 roles).
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
The AI Job Market Today
The AI job market spans 3,824 open positions across 15 role categories. The largest categories by volume: AI/ML Engineer (2,702), Data Scientist (281), AI Software Engineer (258). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.
The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (119) are outnumbered by mid-level (1,813) and senior (1,472) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 420 positions, representing the bottleneck between technical execution and organizational strategy.
Remote work availability sits at 16% of all AI roles (613 positions), with 3,187 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.
AI compensation is structured in clear tiers. The market median sits at $200,000. Top-quartile roles start at $253,000, and the 90th percentile reaches $307,500. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.
Category matters for compensation. AI Engineering Manager roles lead at $293,500 median, while Prompt Engineer roles sit at $142,800. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.
The most in-demand skills across all AI postings: Python (1,968 postings), Aws (1,203 postings), Azure (882 postings), Rag (877 postings), Gcp (735 postings), Prompt Engineering (587 postings), Pytorch (586 postings), Claude (554 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.
Frequently Asked Questions
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