Storyteller — AI-First Content Writer & Narrative Strategist

Role type: Contractor, long-term contractor, contractor-to-full-time, or full-time

Level: Emerging, mid-level, or senior depending on experience

Location: San Juan, Puerto Rico preferred; remote considered for exceptional candidates

Path: Potential path toward senior content strategy, client strategy, editorial leadership, and long-term partnership opportunities

Write stories that help people become who they are trying to become.

People live out the life stories they are narrating to themselves — for better or worse.

TELL ME MORE® helps brands understand those narratives, enter them honestly, and shape them toward positive change. When we do that well, people make better decisions, brands become more useful, and our clients’ businesses grow.

That is why we call our writers Storytellers.

Most articles on the web are dry remixes of other articles, written primarily for search engines. For many marketers, humans are treated as “traffic” moving through “funnels” for the sole purpose of “monetization.”

We do not believe that is good marketing.

We also do not believe it produces very good writing.

At TELL ME MORE, SEO matters. AEO matters. LLM visibility matters. Structure matters. Search intent matters. But great writing does more than satisfy an algorithm. It enters the narrative a real person is already telling themselves and helps them see a better next step.

That requires intelligence, empathy, strategy, artistry, research, discipline, and craft.

It also requires humility. Writing is a team sport. You will work with editors, strategists, clients, subject-matter experts, designers, AI tools, and other collaborators. You have to be willing to receive direct feedback, revise deeply, sharpen your thinking, and keep improving.

We are not looking for content assemblers.

We are looking for serious writers who want to become great Storytellers.

What you will do

As a Storyteller at TELL ME MORE, you may help create:

• Long-form articles that are useful, persuasive, and genuinely worth reading.
• SEO and AEO content that satisfies search intent without sounding like it was written for robots.
• Articles based on expert interviews, transcripts, research, client knowledge, and original strategic thinking.
• Thought leadership for brands, executives, founders, schools, service companies, and growth-stage organizations.
• Case studies that reveal the human and strategic story behind the result.
• Website copy, landing pages, service pages, and sales narratives.
• Video scripts, podcast scripts, YouTube outlines, and social video concepts.
• Content briefs, outlines, interview questions, and research summaries.
• Messaging tied to positioning, brand strategy, recruiting, sales, and customer education.
• AI-assisted drafts, research maps, content expansions, and editorial improvements.

You will also help us think.

That may mean reading a client’s website, reviewing competitor content, analyzing a transcript, studying search results, using AI to explore a topic, and then coming back with a clear point of view:

“Here is what people are really trying to understand. Here is the story everyone else is telling. Here is the deeper story we should tell instead.”

That is the work.

About storytelling as content writing

Most web writing is trapped inside the wrong question: “how do we rank for this keyword?”

That question has its place. But it is not enough.

The better questions are:

“What is this person trying to figure out?”

“What fear, desire, confusion, or hope brought them here?”

“What story are they already telling themselves?”

“What would help them move forward?”

“What does the brand know that can genuinely help?”

“What structure will make this page useful in the context where someone experiences it?”

“How do we make this piece strong enough for search engines, LLMs, clients, and actual humans?”

Writing this way is harder than ordinary content writing.

It requires you to understand the reader, the brand, the business, the search environment, the page format, the client’s expertise, and the emotional logic of the decision being made.

It also requires range. A Storyteller may need to write about culinary school, construction, career change, education, entrepreneurship, sales, leadership, health, technology, or a topic they have never encountered before.

The job is not to pretend to be an expert.

The job is to become a careful listener, a disciplined researcher, a clear thinker, and a worthy translator of expertise.

How we use AI

We are an AI-first company, but we are not interested in generic AI writing.

AI can help with research, synthesis, ideation, outlining, alternate angles, competitive analysis, structure, editing, and expansion. It can help us move faster and think more broadly.

But AI cannot replace taste.

It cannot replace judgment.

It cannot replace lived experience.

It cannot replace the writer’s responsibility to know whether the piece is actually good.

We expect Storytellers to use tools like Claude, GPT, Perplexity, NotebookLM, Gemini, and emerging AI platforms intelligently. We also expect them to know when AI is producing bland, false, generic, or strategically weak work.

The goal is not to write “AI content.”

The goal is to use AI to help create writing that is more thoughtful, more useful, more human, and more effective.

You may be a fit if

• You are a strong writer who cares about sentences.
• You are curious about people and why they make decisions.
• You understand that marketing is not just persuasion, but meaning-making.
• You can write clearly without flattening everything into bland corporate language.
• You are comfortable doing research.
• You can synthesize interviews, transcripts, notes, and messy source material.
• You enjoy making complex ideas easier to understand.
• You can write for both humans and search engines without sacrificing either.
• You are interested in narrative identity, psychology, storytelling, branding, strategy, and behavior change.
• You are willing to be edited.
• You can revise without becoming precious.
• You can work inside a team.
• You are excited about AI and already experimenting with it in your writing process.
• You want to keep getting better over years, not just complete assignments.

You are probably not a fit if

This role is probably not right for you if:

• You mainly want to produce quick SEO articles from keyword briefs.
• You rely heavily on AI without improving the work.
• You dislike research.
• You dislike revision.
• You resist editorial feedback.
• You are defensive about your drafts.
• You do not enjoy working with strategists, editors, clients, or subject-matter experts.
• You think good writing is mostly about sounding clever.
• You are careless with facts.
• You are not interested in marketing strategy.
• You think readers are just traffic.
• You are unwilling to learn how search engines, LLMs, and web pages shape the way people find and experience writing.

Skills and experience we value

You do not need to have every skill below, but useful experience may include:

• Long-form content writing
• SEO writing
• AEO / AI search content
• Journalism
• Interview-based writing
• Thought leadership
• Case studies
• Brand storytelling
• UX writing
• Website copywriting
• Video scripting
• Podcast or narrative audio writing
• Research-heavy writing
• Editing
• Content strategy
• Marketing strategy
• Psychology, humanities, education, business, or communications

We care less about whether you have followed a traditional writing career path and more about whether you can think, write, learn, and improve.

The most important thing is this:

You can take a real person’s question, fear, hope, or ambition seriously — and write something that helps.

What success looks like

In the first few months, success may look like:

• You understand TMM’s approach to storytelling, strategy, SEO, AEO, and AI-assisted writing.
• You create strong outlines that show clear thinking.
• You produce drafts that need editing, but not rescuing.
• You use AI to improve your research and thinking without letting it flatten your voice.
• You respond well to editorial feedback.
• You can synthesize client expertise into useful, readable content.
• You can explain why a piece is structured the way it is.
• You meet deadlines and communicate clearly.

Over time, success looks like:

• You become trusted with more complex assignments.
• You can lead interviews with subject-matter experts.
• You can develop content angles, not just execute assigned topics.
• You can help shape a client’s content strategy.
• You can write pieces that perform in search while also strengthening the brand.
• You can mentor other writers.
• You help TMM raise the standard for what web content can be.

How to apply

Send an email to [email protected] with:

• Your CV, résumé, or LinkedIn profile.

• Links to one or two articles, essays, scripts, case studies, or other writing samples that represent your best work.

• A short note explaining why this role interests you.

• A 3-minute Loom video answering this prompt:

“Tell us about a writing project that makes you proud. What was the goal, what made it difficult, what steps did you take, and what was the outcome?”

• A written response to this prompt:

“Pick a piece of web content from any brand that you think is unusually good. Explain why it works as writing, as strategy, and as marketing.”

• A brief explanation of how you currently use AI in your writing or research process.

If you are not familiar with Loom, you can sign up for free at loom.com.

We may also ask finalists to complete a paid writing exercise.

We require a reference check and a DISC Personality Assessment to better understand working style, communication preferences, and team fit.