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About This Role
The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in\-product messaging, SEM/SEO, display, chat, and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business.We are seeking an Agentic Marketing Channels Manager to pioneer the development of AI\-driven marketing channels, particularly conversational and autonomous marketing agents. This individual will lead our evolution to AI\-first marketing channel strategies, anticipating and adapting to changing customer behaviors and expectations.The Agentic Marketing Channels Manager will combine demonstrated digital marketing expertise with emerging AI/agentic technologies, driving measurable results while shaping the future of digital marketing channels.
### Marketing Channels Manager, AI Technologies Responsibilities:
- Drive strategic leadership in developing agentic AI marketing channels (chat, conversational AI, autonomous agents) that deliver demonstrable business impact
- Establish measurement frameworks and learning agendas to optimize AI\-driven marketing channels through experimentation, A/B testing, and advanced analytics
- Influence cross\-functional partners across Product, Marketing, and Sales teams to align on AI\-first marketing channel experiences
- Mentor and guide team members on agentic marketing approaches, building organizational rigor in AI\-driven customer engagement
- Drive innovation in conversational marketing, prompt engineering, and autonomous marketing agent development
### Minimum Qualifications:
- 8\+ years of digital marketing experience, driving performance marketing results at scale
- Expertise in multiple digital marketing channels such as email, search, display, Meta Ads, and chat
- Experience with SQL, statistical analysis, and designing/executing marketing experiments
- Knowledge of agentic AI systems, autonomous agents, or conversational AI development
- Cross\-functional leadership experience influencing and partnering with Product, Engineering, Data Science, and Sales teams
- Strategic thinking and experience developing long\-term strategy while executing tactical initiatives
### Preferred Qualifications:
- Experience with Salesforce Marketing Cloud, Agentforce, or similar marketing automation platforms
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Background in growth marketing, performance marketing, or marketing technology roles
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Advanced analytics experience with causal inference, machine learning, or predictive modeling
- Technical experience in prompt engineering, agent development, or AI model evaluation
- Experience driving organizational change and innovation in marketing
### About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E\-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations\[email protected].
$152,000/year to $213,000/year \+ bonus \+ equity \+ benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Salary Context
This $152K-$213K range is above the median for AI/ML Engineer roles in our dataset (median: $180K across 2130 roles with salary data).
View full AI/ML Engineer salary data →Role Details
About This Role
AI/ML Engineers build and deploy machine learning models in production. They work across the full ML lifecycle: data pipelines, model training, evaluation, and serving infrastructure. The role has evolved significantly over the past two years. Where ML Engineers once spent most of their time on model architecture, the job now tilts heavily toward inference optimization, cost management, and integrating LLM capabilities into existing systems. Companies want engineers who can ship production systems, and the experimenter-only role is fading fast.
Day-to-day, you're writing training pipelines, debugging data quality issues, setting up evaluation frameworks, and figuring out why your model performs differently in staging than it did on your dev set. The best ML engineers are obsessive about reproducibility and measurement. They instrument everything. They know that a model is only as good as the data feeding it and the infrastructure serving it.
Across the 4,133 AI roles we're tracking, AI/ML Engineer positions make up 69% of the market. At Meta, this role fits into their broader AI and engineering organization.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
What the Work Looks Like
A typical week might include: debugging a data pipeline that's silently dropping 3% of training examples, running A/B tests on a new model version, writing documentation for a feature flag system that lets you roll back model deployments, and reviewing a junior engineer's PR for a new evaluation metric. Meetings tend to be cross-functional since ML touches product, engineering, and data teams.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
Skills Required
Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.
Beyond the core stack, employers increasingly want experience with experiment tracking tools (MLflow, Weights & Biases), feature stores, and vector databases. Fine-tuning experience is valuable but less common than you'd think from reading Twitter. Most production LLM work is RAG and prompt engineering, not fine-tuning. If you have both, you're in a strong position.
Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
Compensation Benchmarks
AI/ML Engineer roles pay a median of $185,000 based on 13,200 positions with disclosed compensation. Mid-level AI roles across all categories have a median of $165,778. Disclosed range: $152K to $213K.
Across all AI roles, the market median is $200,700. Top-quartile compensation starts at $254,000. The 90th percentile reaches $307,500. For comparison, the highest-paying categories include AI Safety ($274,200) and AI Engineering Manager ($268,700). By seniority level: Entry: $97,760; Mid: $165,778; Senior: $227,400; Director: $250,000; VP: $250,000.
Meta AI Hiring
Meta has 21 open AI roles right now. They're hiring across AI/ML Engineer, Data Scientist, AI Product Manager, Research Engineer. Positions span New York, NY, US, Bellevue, WA, US, Menlo Park, CA, US. Compensation range: $144K - $314K.
Location Context
Across all AI roles, 14% (583 positions) offer remote work, while 3,532 require on-site attendance. Top AI hiring metros: New York (2,760 roles, $211,000 median); San Francisco (2,258 roles, $253,000 median); Los Angeles (1,841 roles, $195,000 median).
Career Path
Common paths into AI/ML Engineer roles include Data Scientist, Software Engineer, Research Engineer.
From here, career progression typically leads toward ML Architect, AI Engineering Manager, Principal ML Engineer.
The fastest path into ML engineering is through software engineering with a self-directed ML education. A CS degree helps, but production engineering skills matter more than academic credentials. Build something that works, deploy it, and measure it. That portfolio project is worth more than a Coursera certificate. For career growth, the fork comes around the senior level: go deep on technical complexity (staff/principal track) or move into managing ML teams.
What to Expect in Interviews
Expect system design questions around ML pipelines: how you'd build a training pipeline for a specific use case, handle data drift, or design A/B testing infrastructure for model deployments. Coding rounds typically involve Python, with emphasis on data manipulation (pandas, numpy) and algorithm implementation. Take-home assignments often ask you to build an end-to-end ML pipeline from raw data to deployed model.
When evaluating opportunities: Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
AI Hiring Overview
The AI job market has 4,133 open positions tracked in our dataset. By seniority: 106 entry-level, 1,901 mid-level, 1,663 senior, and 463 leadership roles (Director, VP, C-Level). Remote roles make up 14% of the market (583 positions). The remaining 3,532 roles require on-site or hybrid attendance.
The market median for AI roles is $200,700. Top-quartile compensation starts at $254,000. The 90th percentile reaches $307,500. Highest-paying categories: AI Safety ($274,200 median, 57 roles); AI Engineering Manager ($268,700 median, 42 roles); Research Engineer ($260,000 median, 442 roles).
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
The AI Job Market Today
The AI job market spans 4,133 open positions across 15 role categories. The largest categories by volume: AI/ML Engineer (2,865), Data Scientist (339), AI Software Engineer (313). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.
The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (106) are outnumbered by mid-level (1,901) and senior (1,663) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 463 positions, representing the bottleneck between technical execution and organizational strategy.
Remote work availability sits at 14% of all AI roles (583 positions), with 3,532 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.
AI compensation is structured in clear tiers. The market median sits at $200,700. Top-quartile roles start at $254,000, and the 90th percentile reaches $307,500. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.
Category matters for compensation. AI Safety roles lead at $274,200 median, while Prompt Engineer roles sit at $140,000. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.
The most in-demand skills across all AI postings: Python (2,128 postings), Aws (1,324 postings), Azure (1,003 postings), Rag (916 postings), Gcp (817 postings), Pytorch (655 postings), Prompt Engineering (639 postings), Claude (571 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.
Frequently Asked Questions
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