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About This Role
Content Strategy is evolving from a discipline that guides individual content experiences to one that shapes the systems through which content is created, governed, and scaled. Our AI content systems are already live. What's needed now is the strategic layer that ensures scale means better, not just more. As AI becomes embedded throughout the marketing ecosystem, organizations need new ways to ensure that strategic expertise is amplified and operationalized through technology.We are seeking an AI Content Strategy Lead to drive the vision and cross\-functional alignment required to embed content strategy into AI\-powered marketing systems. This is a highly strategic individual contributor role within Content Strategy that partners across Marketing Technology (including AI platform teams) and creative teams to ensure content expertise is embedded into AI\-powered systems. The role will not directly manage teams or own AI platforms, but will influence and align stakeholders across organizations to ensure that strategic content expertise is represented within AI\-enabled workflows and capabilities.The ideal candidate combines demonstrated AI product leadership with a deep understanding of how content strategy creates business value. They have experience translating strategic expertise into clear requirements that enable scalable systems, influencing outcomes through partners who own platform roadmaps, and driving organizational transformation through partnerships, vision, and execution.This role spans the full breadth of AI\-generated marketing content, including copy, image, video, email, web, and advertising creative, in service of campaigns reaching millions of small business advertisers across scaled channels.
### AI Content Strategy Lead Responsibilities:
- Define and drive the long\-term vision for how Content Strategy is operationalized through AI\-powered marketing systems and workflows, including the strategic requirements that preserve critical human judgment and oversight
- Partner with Marketing Technology teams to translate content strategy expertise into clear requirements, priorities, and success criteria that inform the AI platform's capabilities
- Design the knowledge architecture that structures customer insights, brand voice, audience context, messaging frameworks, and campaign intelligence for real\-time access by AI agents and content generation systems. Define how marketing expertise is stored, retrieved, and applied so that AI produces strategically sound, not just grammatically correct, output
- Identify and recommend high\-impact opportunities where AI can improve content quality, consistency, speed, and strategic alignment
- Establish governance guardrails, evaluation frameworks, and quality controls that ensure AI\-generated content meets organizational standards while enabling scalable operating models
- Serve as a thought leader and advisor on the future of AI\-enabled content strategy, helping to shape organizational direction and investment decisions
- Measure and communicate the business impact of AI\-enabled content systems, including improvements in quality, consistency, efficiency, and strategic fidelity
### Minimum Qualifications:
- 12\+ years of experience in content strategy, content operations, content technology, AI product management, marketing technology, marketing strategy, or related disciplines
- Track record of driving alignment and outcomes across multiple organizations without direct authority, particularly in environments where technology, strategy, and creativity intersect
- Experience translating ambiguous business needs into clear strategic requirements and articulating them to technical and cross\-functional partners to inform AI product roadmaps
- Strong understanding of generative AI capabilities, limitations, governance considerations, and implementation patterns
- Experience defining requirements or shaping product roadmaps for AI, content technology, or marketing automation platforms as a non\-engineering stakeholder
- Exceptional written and verbal communication skills, including experience in influencing leaders and executive stakeholders
- Experience driving organizational change, workflow transformation, or technology adoption at scale
### Preferred Qualifications:
- Track record of defining new functions, operating models, or organizational capabilities in emerging technology domains
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience developing strategic plans and driving them through to implementation with measurable outcomes
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience with AI agent architectures, marketing knowledge systems, or retrieval\-augmented generation (RAG) patterns that enable AI to access brand, audience, and messaging context when generating content
- Deep familiarity with content lifecycle management, content governance, and content quality evaluation frameworks
- Experience in establishing measurement frameworks for AI effectiveness, content quality, and strategic alignment
- Experience operating in large, matrixed organizations with shared ownership of technology platforms
### About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E\-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations\[email protected].
$182,000/year to $252,000/year \+ bonus \+ equity \+ benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Salary Context
This $182K-$252K range is above the 75th percentile for AI/ML Engineer roles in our dataset (median: $175K across 2162 roles with salary data).
View full AI/ML Engineer salary data →Role Details
About This Role
AI/ML Engineers build and deploy machine learning models in production. They work across the full ML lifecycle: data pipelines, model training, evaluation, and serving infrastructure. The role has evolved significantly over the past two years. Where ML Engineers once spent most of their time on model architecture, the job now tilts heavily toward inference optimization, cost management, and integrating LLM capabilities into existing systems. Companies want engineers who can ship production systems, and the experimenter-only role is fading fast.
Day-to-day, you're writing training pipelines, debugging data quality issues, setting up evaluation frameworks, and figuring out why your model performs differently in staging than it did on your dev set. The best ML engineers are obsessive about reproducibility and measurement. They instrument everything. They know that a model is only as good as the data feeding it and the infrastructure serving it.
Across the 4,317 AI roles we're tracking, AI/ML Engineer positions make up 70% of the market. At Meta, this role fits into their broader AI and engineering organization.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
What the Work Looks Like
A typical week might include: debugging a data pipeline that's silently dropping 3% of training examples, running A/B tests on a new model version, writing documentation for a feature flag system that lets you roll back model deployments, and reviewing a junior engineer's PR for a new evaluation metric. Meetings tend to be cross-functional since ML touches product, engineering, and data teams.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
Skills Required
Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.
Beyond the core stack, employers increasingly want experience with experiment tracking tools (MLflow, Weights & Biases), feature stores, and vector databases. Fine-tuning experience is valuable but less common than you'd think from reading Twitter. Most production LLM work is RAG and prompt engineering, not fine-tuning. If you have both, you're in a strong position.
Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
Compensation Benchmarks
AI/ML Engineer roles pay a median of $214,900 based on 6,420 positions with disclosed compensation. Senior-level AI roles across all categories have a median of $227,400. Disclosed range: $182K to $252K.
Across all AI roles, the market median is $215,000. Top-quartile compensation starts at $266,300. The 90th percentile reaches $320,790. For comparison, the highest-paying categories include AI Safety ($287,500) and Research Engineer ($272,100). By seniority level: Entry: $110,000; Mid: $194,400; Senior: $227,400; Director: $274,554; VP: $241,000.
Meta AI Hiring
Meta has 40 open AI roles right now. They're hiring across AI Software Engineer, AI/ML Engineer, Research Scientist, AI Product Manager. Positions span Seattle, WA, US, Menlo Park, CA, US, New York, NY, US. Compensation range: $181K - $403K.
Location Context
AI roles in New York pay a median of $220,000 across 1,650 tracked positions.
Career Path
Common paths into AI/ML Engineer roles include Data Scientist, Software Engineer, Research Engineer.
From here, career progression typically leads toward ML Architect, AI Engineering Manager, Principal ML Engineer.
The fastest path into ML engineering is through software engineering with a self-directed ML education. A CS degree helps, but production engineering skills matter more than academic credentials. Build something that works, deploy it, and measure it. That portfolio project is worth more than a Coursera certificate. For career growth, the fork comes around the senior level: go deep on technical complexity (staff/principal track) or move into managing ML teams.
What to Expect in Interviews
Expect system design questions around ML pipelines: how you'd build a training pipeline for a specific use case, handle data drift, or design A/B testing infrastructure for model deployments. Coding rounds typically involve Python, with emphasis on data manipulation (pandas, numpy) and algorithm implementation. Take-home assignments often ask you to build an end-to-end ML pipeline from raw data to deployed model.
When evaluating opportunities: Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
AI Hiring Overview
The AI job market has 4,317 open positions tracked in our dataset. By seniority: 138 entry-level, 2,071 mid-level, 1,655 senior, and 453 leadership roles (Director, VP, C-Level). Remote roles make up 15% of the market (635 positions). The remaining 3,657 roles require on-site or hybrid attendance.
The market median for AI roles is $215,000. Top-quartile compensation starts at $266,300. The 90th percentile reaches $320,790. Highest-paying categories: AI Safety ($287,500 median, 34 roles); Research Engineer ($272,100 median, 227 roles); AI Engineering Manager ($244,000 median, 23 roles).
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
The AI Job Market Today
The AI job market spans 4,317 open positions across 15 role categories. The largest categories by volume: AI/ML Engineer (3,004), Data Scientist (345), AI Software Engineer (309). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.
The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (138) are outnumbered by mid-level (2,071) and senior (1,655) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 453 positions, representing the bottleneck between technical execution and organizational strategy.
Remote work availability sits at 15% of all AI roles (635 positions), with 3,657 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.
AI compensation is structured in clear tiers. The market median sits at $215,000. Top-quartile roles start at $266,300, and the 90th percentile reaches $320,790. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.
Category matters for compensation. AI Safety roles lead at $287,500 median, while Prompt Engineer roles sit at $145,000. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.
The most in-demand skills across all AI postings: Python (2,249 postings), Aws (1,224 postings), Azure (938 postings), Rag (915 postings), Gcp (660 postings), Pytorch (640 postings), Prompt Engineering (624 postings), Kubernetes (559 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.
Frequently Asked Questions
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