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About This Role
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together
The Director, Brand Analytics, \& Agentic Enablement within E\&I Marketing Ops is a strategic leadership role responsible for advancing the organization's ability to understand, interpret, and act on the core drivers of brand perception and marketing effectiveness extending across the E\&I Marketing portfolio.
This role sits at the intersection of marketing strategy, marketing investment optimization, and advanced analytics.
You'll enjoy the flexibility to work remotely \* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
- Identifying and operationalizing market drivers of brand perception within the healthcare payer landscape, including competitive positioning, affordability dynamics, regulatory influences, and member experience signals
- Supporting internal Marketing Mix Modeling (MMM) strategy, interpretation, and activation, in partnership with internal business leadership \& external analytics vendors
- Translating MMM outputs into actionable business recommendations that influence media investment, brand strategy, and growth decisions
- Challenging, validating, and enhancing vendor delivered models by incorporating internal data, market context, and business expertise
- Quantifying the impact of brand health, perception shifts, and halo effects on downstream lead generation, acquisition, engagement, and conversion outcomes
- Accelerating time to insight and time to decision\-making through scalable analytics frameworks, automation, and agentic solutions
This role will serve as an operational authority on MMM driven decision making; ensuring that model outputs are fully integrated into planning processes, budget allocation, and performance optimization across marketing channels.
In addition, this role will look for opportunities to design and implement AI\-enabled and/or Agentic\-Analytics\-driven workflows \& solutions that could enable:
- Faster access to and interpretation of MMM outputs
- Identification of emerging market signals and brand drivers
- Scalable / Automated insight generation and reuse across marketing use cases
- Continuous optimization loops that connect brand performance to media investment decisions
- Agentic operational optimization, including both performative (time) and effort (cost) optimization
This leader will manage a team of MMM specialists including business analysts / data scientists, and analytics / visualization engineers, and will partner closely with marketing, finance, product, senior leadership to ensure that marketing investments are sound and fully optimized based on measurable, incremental impact.
The role is accountable for driving improved Marketing ROI, increasing the transparency of value capture, and strengthening brand performance in a complex, highly regulated healthcare environment.
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 8\+ years of experience in Marketing analytics, Marketing operations, or related advanced analytics domains; with at least 5 years in a team leadership role
- Tangible expertise in Marketing Mix Modeling (MMM), attribution, and incrementality, including interpreting dynamic model outputs and translating trends and insights into business decisions
- Proven ability to partner with external analytics vendors, challenging assumptions, and enhancing model outputs with internal context and data
- Strong understanding of brand health measurements and perception analytics, including how brand level dynamics can influence downstream funnel performance
- Experience analyzing market drivers in healthcare or similarly complex, regulated industries, including regulatory dynamics, competitive actions, pricing, affordability, consumer perception, and consumer behavior
- Demonstrated ability to accelerate time to insight and decision making, including building scalable analytics workflows and automation
- Demonstrated success embedding analytics into marketing and financial decision\-making processes
- Demonstrated success influencing senior stakeholder decision\-making
- Strong communication skills, with the ability to translate complex analytics into clear, actionable executive narratives
Preferred Qualifications:
- Advanced degree (or experiential equivalent) in Statistics, Finance, Economics / Econometrics, Computational Neuroscience, or related "quantitative" domain
- Experience integrating MMM outputs directly into media planning, budget allocation, and optimization cycles
- Experience identifying and/or quantifying brand halo effects and cross channel interactions
- Familiarity with healthcare specific data sets including claims, NPS (or related experience measurement frameworks), risk adjustment, health economics, etc.
- Experience designing or implementing AI driven and/or agentic analytics solutions, including workflow orchestration, insight automation, or decision support solutions
+ Experience building agent\-based or reusable analytics components, including model libraries, insight automation frameworks, etc.
+ Experience operating within modern data platforms, frameworks, and toolkits (e.g. CoPilot, Claude Code, LangChain / LangGraph, Python, Databricks, Snowflake, SQL, or equivalent)
- Exposure to governance frameworks supporting cost versus value tracking, model validation, and auditability
- All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far\-reaching choice of benefits and incentives. The salary for this role will range from $134,600 to $230,800 annually based on full\-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
*At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone\-of every race, gender, sexuality, age, location and income\-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes \- an enterprise priority reflected in our mission.*
*UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.*
*UnitedHealth Group is a drug\-free workplace. Candidates are required to pass a drug test before beginning employment.*
Salary Context
This $134K-$230K range is above the median for AI/ML Engineer roles in our dataset (median: $180K across 2130 roles with salary data).
View full AI/ML Engineer salary data →Role Details
About This Role
AI/ML Engineers build and deploy machine learning models in production. They work across the full ML lifecycle: data pipelines, model training, evaluation, and serving infrastructure. The role has evolved significantly over the past two years. Where ML Engineers once spent most of their time on model architecture, the job now tilts heavily toward inference optimization, cost management, and integrating LLM capabilities into existing systems. Companies want engineers who can ship production systems, and the experimenter-only role is fading fast.
Day-to-day, you're writing training pipelines, debugging data quality issues, setting up evaluation frameworks, and figuring out why your model performs differently in staging than it did on your dev set. The best ML engineers are obsessive about reproducibility and measurement. They instrument everything. They know that a model is only as good as the data feeding it and the infrastructure serving it.
Across the 4,133 AI roles we're tracking, AI/ML Engineer positions make up 69% of the market. At UnitedHealthcare, this role fits into their broader AI and engineering organization.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
What the Work Looks Like
A typical week might include: debugging a data pipeline that's silently dropping 3% of training examples, running A/B tests on a new model version, writing documentation for a feature flag system that lets you roll back model deployments, and reviewing a junior engineer's PR for a new evaluation metric. Meetings tend to be cross-functional since ML touches product, engineering, and data teams.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
Skills Required
Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.
Beyond the core stack, employers increasingly want experience with experiment tracking tools (MLflow, Weights & Biases), feature stores, and vector databases. Fine-tuning experience is valuable but less common than you'd think from reading Twitter. Most production LLM work is RAG and prompt engineering, not fine-tuning. If you have both, you're in a strong position.
Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
Compensation Benchmarks
AI/ML Engineer roles pay a median of $185,000 based on 13,200 positions with disclosed compensation. Director-level AI roles across all categories have a median of $250,000. Disclosed range: $134K to $230K.
Across all AI roles, the market median is $200,700. Top-quartile compensation starts at $254,000. The 90th percentile reaches $307,500. For comparison, the highest-paying categories include AI Safety ($274,200) and AI Engineering Manager ($268,700). By seniority level: Entry: $97,760; Mid: $165,778; Senior: $227,400; Director: $250,000; VP: $250,000.
UnitedHealthcare AI Hiring
UnitedHealthcare has 1 open AI role right now. They're hiring across AI/ML Engineer. Based in Minnetonka, MN, US. Compensation range: $230K - $230K.
Remote Work Context
Remote AI roles pay a median of $173,300 across 2,012 positions. About 14% of all AI roles offer remote work.
Career Path
Common paths into AI/ML Engineer roles include Data Scientist, Software Engineer, Research Engineer.
From here, career progression typically leads toward ML Architect, AI Engineering Manager, Principal ML Engineer.
The fastest path into ML engineering is through software engineering with a self-directed ML education. A CS degree helps, but production engineering skills matter more than academic credentials. Build something that works, deploy it, and measure it. That portfolio project is worth more than a Coursera certificate. For career growth, the fork comes around the senior level: go deep on technical complexity (staff/principal track) or move into managing ML teams.
What to Expect in Interviews
Expect system design questions around ML pipelines: how you'd build a training pipeline for a specific use case, handle data drift, or design A/B testing infrastructure for model deployments. Coding rounds typically involve Python, with emphasis on data manipulation (pandas, numpy) and algorithm implementation. Take-home assignments often ask you to build an end-to-end ML pipeline from raw data to deployed model.
When evaluating opportunities: Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
AI Hiring Overview
The AI job market has 4,133 open positions tracked in our dataset. By seniority: 106 entry-level, 1,901 mid-level, 1,663 senior, and 463 leadership roles (Director, VP, C-Level). Remote roles make up 14% of the market (583 positions). The remaining 3,532 roles require on-site or hybrid attendance.
The market median for AI roles is $200,700. Top-quartile compensation starts at $254,000. The 90th percentile reaches $307,500. Highest-paying categories: AI Safety ($274,200 median, 57 roles); AI Engineering Manager ($268,700 median, 42 roles); Research Engineer ($260,000 median, 442 roles).
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
The AI Job Market Today
The AI job market spans 4,133 open positions across 15 role categories. The largest categories by volume: AI/ML Engineer (2,865), Data Scientist (339), AI Software Engineer (313). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.
The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (106) are outnumbered by mid-level (1,901) and senior (1,663) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 463 positions, representing the bottleneck between technical execution and organizational strategy.
Remote work availability sits at 14% of all AI roles (583 positions), with 3,532 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.
AI compensation is structured in clear tiers. The market median sits at $200,700. Top-quartile roles start at $254,000, and the 90th percentile reaches $307,500. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.
Category matters for compensation. AI Safety roles lead at $274,200 median, while Prompt Engineer roles sit at $140,000. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.
The most in-demand skills across all AI postings: Python (2,128 postings), Aws (1,324 postings), Azure (1,003 postings), Rag (916 postings), Gcp (817 postings), Pytorch (655 postings), Prompt Engineering (639 postings), Claude (571 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.
Frequently Asked Questions
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