Staff Software Engineer, Agentic Ads

$250K - $360K Foster City, CA, US Senior AI/ML Engineer

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About This Role

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Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

About the role:

Help turn “I built a business” into “I have customers.” As a Staff Software Engineer on Replit’s Money team, you’ll help shape Agentic Ads: an emerging area focused on using AI to make customer acquisition more accessible to businesses built on Replit.

This role focuses on intelligent, advertiser-facing software—not ad-serving infrastructure, an ad exchange, or a real-time bidding engine. You’ll tackle problems at the intersection of AI, business growth, measurement, and trustworthy automation, turning complex decisions into clear, useful experiences.

You’ll help define a new product area, working closely with product, design, and engineering to discover customer needs and deliver practical solutions. This is a hands-on Staff role: you’ll own architecture, lead delivery across teams, mentor engineers, and turn an ambitious vision into incremental customer value.

You will:

  • Set technical direction for Agentic Ads, translating customer needs into an architecture and roadmap that balance rapid learning with long-term reliability.
  • Build agent-powered experiences that help businesses make informed growth decisions, translating user goals into understandable recommendations and appropriately authorized actions.
  • Design extensible integrations with external services, using well-defined APIs and abstractions that accommodate changing provider capabilities and requirements.
  • Partner with product and data teams to establish reliable measurement, connect product activity to business outcomes, and address data quality, delayed feedback, and uncertainty.
  • Develop intelligent automation that learns from performance signals and helps users improve outcomes within their goals and constraints.
  • Make financial control a product requirement: scoped authorization, explicit approvals, budget limits, auditable decisions, clear reporting, and reliable pause controls. Distinguish recommendations from actions that commit customer spend.
  • Make cross-platform workflows reliable with durable state, idempotency, safe retries, reconciliation, observability, and recovery from partial failures, expired credentials, rate limits, and provider API changes.
  • Establish agent evaluations and production monitoring for plan quality, tool selection, policy compliance, spend safety, and verified execution. Partner on experiments that distinguish attributed results from incremental customer value.
  • Lead ambiguous initiatives across product, design, AI, data, security, and partnerships. Stay hands-on with implementation, define incremental milestones, mentor engineers, and own the quality and operation of what the team ships.

Required skills and experience:

  • A track record of Staff-level technical leadership on complex customer-facing products or platforms: setting direction, resolving ambiguity, and delivering through launch and production operation across multiple teams.
  • Strong hands-on software engineering and system design skills across APIs, data modeling, distributed systems, asynchronous workflows, and customer-facing product experiences.
  • Experience building and operating third-party integrations that remain correct under duplicate requests, partial failures, rate limits, changing schemas, and inconsistent external state.
  • Practical experience shipping LLM-powered products or agentic workflows, including tool use, orchestration, evaluations, and safeguards for actions taken against external systems.
  • Strong data and measurement judgment: experience using instrumentation and experiments to evaluate product outcomes, and the ability to reason about noisy data, delayed feedback, uncertainty, and correlation versus causation.
  • Sound judgment around systems that act on a user’s behalf, including authentication, authorization, sensitive data, approval boundaries, and limits on consequential actions.
  • Demonstrated ability to align cross-functional teams, explain technical trade-offs, mentor engineers, and drive execution without relying on reporting authority.
  • A product-minded approach to simplifying complex workflows for non-experts, with hands-on ownership from prototype through reliable production operation.

Preferred Qualifications

  • Experience building advertiser-facing products, marketing automation, campaign-management tools, growth platforms, or software that helps businesses acquire customers.
  • Experience integrating advertising or marketing APIs; familiarity with account onboarding, campaign lifecycles, and platform requirements.
  • Working knowledge of conversion tracking, attribution, customer acquisition cost, return on ad spend, budget pacing, and the limits of optimizing with low conversion volume.
  • Experience with experimentation, incrementality measurement, constrained optimization, recommendation systems, or decision-making under uncertainty.
  • Experience building permissioned, multi-tenant products with approval workflows, budget controls, audit trails, and privacy-aware handling of customer and conversion data.

Bonus Points:

  • Experience with agent tooling, durable workflow execution, delegated authorization, or evaluation frameworks for agents that take consequential actions.
  • Experience connecting application events or server-side conversion signals to advertising platforms, or integrating creative generation and landing-page experimentation into growth workflows.
  • Experience building for small businesses or first-time advertisers, where clear guidance, limited budgets, and sparse data shape the product.
  • These are additional strengths, not a checklist. Experience with every ad platform is not expected; ad-serving infrastructure experience and an ML research background are not prerequisites.

What we value:

  • Customer outcomes: success means helping a business acquire qualified leads and customers—not merely connecting an account, launching a campaign, or increasing spend.
  • User control and trust: agents explain recommendations, act within explicit authority, and make budgets, costs, and consequential changes understandable.
  • Evidence over activity: we validate measurement, acknowledge uncertainty, and test whether a change improves business outcomes rather than treating attribution as proof of causality.
  • End-to-end ownership: we own the journey from a business goal through campaign execution, measurement, and ongoing improvement.
  • Pragmatic technical leadership: we build on existing ad platforms, ship focused increments, and invest in correctness and extensibility where they matter.
  • Clear collaboration: we document decisions, surface risks early, and help other teams and partners succeed.

Full-Time Employee Benefits Include:

Competitive Salary & Equity

401(k) Program with a 4% match (US Only)

Health, Dental, Vision and Life Insurance

Short Term and Long Term Disability

Paid Parental, Medical, Caregiver Leave

Flexible Time Off (FTO) + Holidays

Commuter Benefits (In-Office & US Only)

Monthly Wellness Stipend

Autonomous Work Environment

In Office Set-Up Reimbursement (In-Office Only)

Quarterly Team Gatherings

In Office Amenities (In-Office Only)

Want to learn more about what we are up to?

  • Self-driving Company
  • Replit Agent at Scale
  • AI Adoption
  • Build Open-Source Apps

Interviewing + Culture at Replit

  • Operating Principles
  • Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Compensation Range: $250K - $360K

Salary Context

This $250K-$360K range is above the 75th percentile for AI/ML Engineer roles in our dataset (median: $176K across 1540 roles with salary data).

View full AI/ML Engineer salary data →

Role Details

Company Replit
Title Staff Software Engineer, Agentic Ads
Location Foster City, CA, US
Category AI/ML Engineer
Experience Senior
Salary $250K - $360K
Remote No

About This Role

AI/ML Engineers build and deploy machine learning models in production. They work across the full ML lifecycle: data pipelines, model training, evaluation, and serving infrastructure. The role has evolved significantly over the past two years. Where ML Engineers once spent most of their time on model architecture, the job now tilts heavily toward inference optimization, cost management, and integrating LLM capabilities into existing systems. Companies want engineers who can ship production systems, and the experimenter-only role is fading fast.

Day-to-day, you're writing training pipelines, debugging data quality issues, setting up evaluation frameworks, and figuring out why your model performs differently in staging than it did on your dev set. The best ML engineers are obsessive about reproducibility and measurement. They instrument everything. They know that a model is only as good as the data feeding it and the infrastructure serving it.

Across the 9,653 AI roles we're tracking, AI/ML Engineer positions make up 76% of the market. At Replit, this role fits into their broader AI and engineering organization.

Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.

What the Work Looks Like

A typical week might include: debugging a data pipeline that's silently dropping 3% of training examples, running A/B tests on a new model version, writing documentation for a feature flag system that lets you roll back model deployments, and reviewing a junior engineer's PR for a new evaluation metric. Meetings tend to be cross-functional since ML touches product, engineering, and data teams.

Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.

Skills in Demand for This Role

Python (17% of roles) Aws (9% of roles) Azure (8% of roles) Rag (7% of roles) Gcp (5% of roles) Pytorch (5% of roles) Kubernetes (4% of roles) Claude (4% of roles)

Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.

Beyond the core stack, employers increasingly want experience with experiment tracking tools (MLflow, Weights & Biases), feature stores, and vector databases. Fine-tuning experience is valuable but less common than you'd think from reading Twitter. Most production LLM work is RAG and prompt engineering, not fine-tuning. If you have both, you're in a strong position.

Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.

Compensation Benchmarks

AI/ML Engineer roles pay a median of $212,000 based on 11,857 positions with disclosed compensation. Senior-level AI roles across all categories have a median of $228,700. This role's midpoint ($305K) sits 44% above the category median. Disclosed range: $250K to $360K.

Across all AI roles, the market median is $213,400. Top-quartile compensation starts at $264,230. The 90th percentile reaches $319,400. For comparison, the highest-paying categories include AI Safety ($253,100) and Research Engineer ($252,000). By seniority level: Entry: $110,408; Mid: $193,200; Senior: $228,700; Director: $272,275; VP: $235,000.

Replit AI Hiring

Replit has 1 open AI role right now. They're hiring across AI/ML Engineer. Based in Foster City, CA, US. Compensation range: $360K - $360K.

Location Context

Across all AI roles, 6% (568 positions) offer remote work, while 9,010 require on-site attendance. Top AI hiring metros: New York (2,878 roles, $221,000 median); San Francisco (2,413 roles, $264,500 median); Los Angeles (1,340 roles, $210,000 median).

Career Path

Common paths into AI/ML Engineer roles include Data Scientist, Software Engineer, Research Engineer.

From here, career progression typically leads toward ML Architect, AI Engineering Manager, Principal ML Engineer.

The fastest path into ML engineering is through software engineering with a self-directed ML education. A CS degree helps, but production engineering skills matter more than academic credentials. Build something that works, deploy it, and measure it. That portfolio project is worth more than a Coursera certificate. For career growth, the fork comes around the senior level: go deep on technical complexity (staff/principal track) or move into managing ML teams.

What to Expect in Interviews

Expect system design questions around ML pipelines: how you'd build a training pipeline for a specific use case, handle data drift, or design A/B testing infrastructure for model deployments. Coding rounds typically involve Python, with emphasis on data manipulation (pandas, numpy) and algorithm implementation. Take-home assignments often ask you to build an end-to-end ML pipeline from raw data to deployed model.

When evaluating opportunities: Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.

AI Hiring Overview

The AI job market has 9,653 open positions tracked in our dataset. By seniority: 193 entry-level, 4,500 mid-level, 3,455 senior, and 1,505 leadership roles (Director, VP, C-Level). Remote roles make up 6% of the market (568 positions). The remaining 9,010 roles require on-site or hybrid attendance.

The market median for AI roles is $213,400. Top-quartile compensation starts at $264,230. The 90th percentile reaches $319,400. Highest-paying categories: AI Safety ($253,100 median, 57 roles); Research Engineer ($252,000 median, 419 roles); AI Engineering Manager ($251,622 median, 51 roles).

Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.

The AI Job Market Today

The AI job market spans 9,653 open positions across 16 role categories. The largest categories by volume: AI/ML Engineer (7,301), Data Scientist (441), AI Software Engineer (438). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.

The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (193) are outnumbered by mid-level (4,500) and senior (3,455) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 1,505 positions, representing the bottleneck between technical execution and organizational strategy.

Remote work availability sits at 6% of all AI roles (568 positions), with 9,010 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.

AI compensation is structured in clear tiers. The market median sits at $213,400. Top-quartile roles start at $264,230, and the 90th percentile reaches $319,400. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.

Category matters for compensation. AI Safety roles lead at $253,100 median, while Prompt Engineer roles sit at $141,440. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.

The most in-demand skills across all AI postings: Python (1,605 postings), Aws (916 postings), Azure (724 postings), Rag (634 postings), Gcp (522 postings), Pytorch (495 postings), Kubernetes (384 postings), Claude (383 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.

Frequently Asked Questions

Based on 11,857 roles with disclosed compensation, the median salary for AI/ML Engineer positions is $212,000. Actual compensation varies by seniority, location, and company stage.
Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.
About 6% of the 9,653 AI roles we track offer remote work. Remote availability varies by company and seniority level, with senior and leadership roles more likely to offer location flexibility.
Replit is among the companies actively hiring for AI and ML talent. Check our company profiles for detailed breakdowns of open roles, salary ranges, and hiring trends.
Common next steps from AI/ML Engineer positions include ML Architect, AI Engineering Manager, Principal ML Engineer. Progression depends on whether you lean toward technical depth, people management, or product strategy.

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