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About This Role
DESCRIPTION
Do you want to shape how viewers discover their next favorite show? Prime Video is building a marketing campaign intelligence system that will change how our marketing teams and agency partners plan, target, and measure campaigns across social media, streaming platforms, and publishing channels. We are looking for a strategic, data-savvy Senior Product Manager to lead this effort.
In this newly created role, you will define the product vision and roadmap for AI-native internal tools that help marketers run more effective campaigns, grow streaming engagement, and bring new customers to Prime Video. You will own the full product lifecycle, from gathering requirements and writing technical specifications to partnering with UX designers and engineers to ship working software. This is a multi-year investment with executive visibility, and you will use AI throughout the product development process itself to accelerate how you define requirements, prototype solutions, and validate ideas.
Key job responsibilities
- Define and own the product roadmap for the marketing campaign intelligence system, aligning priorities with Prime Video's marketing and customer acquisition goals
- Partner with UX designers and engineering teams to translate business and functional requirements into AI-native product features, from concept through launch
- Collaborate with marketing stakeholders, asset development product managers, and agency partners to integrate campaign strategy and performance feedback into AI-powered automation systems
- Analyze campaign performance data, customer behavior trends, and market signals to inform product decisions and measure outcomes against defined success criteria
- Write clear product documents, including vision narratives, technical specifications, and launch plans, and present them to cross-functional leadership to drive alignment
A day in the life
Your work is proactive and roadmap-driven. You might start the morning reviewing campaign results with marketing stakeholders, then move into a design review with UX and engineering to refine an AI-powered feature. Afternoons could include writing product requirements, syncing with asset development teams on integration points, or presenting your strategy to leadership. You operate with a high degree of independence while collaborating closely across functions. There are no direct reports, but your influence reaches across Prime Video's marketing organization and external agency partners.
About the team
Our team sits within Prime Video and builds intelligent marketing automation products that help drive awareness of Prime Video titles and brand. We work with marketers, engineers, designers, and agencies to create AI-native tools that make campaigns more effective and efficient. This is a growing investment area with the potential to expand across Prime Video's broader AI automation initiatives, giving you the opportunity to build deep expertise in AI product development and take on increasing scope over time.BASIC QUALIFICATIONS
- 2+ years of end to end product delivery experience
- 5+ years of technical product or program management experience
- Bachelor's degree
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience managing technical products or online services
- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning
PREFERRED QUALIFICATIONS
- Experience in using analytical tools, such as Tableau, Qlikview, QuickSight
- Experience in building and driving adoption of new tools
- Experience developing successful marketing or communications campaigns
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 151,200.00 - 204,600.00 USD annually
USA, WA, SEATTLE - 151,200.00 - 204,600.00 USD annually
Salary Context
This $151K-$204K range is below the median for AI Product Manager roles in our dataset (median: $193K across 93 roles with salary data).
View full AI Product Manager salary data →Role Details
About This Role
AI Product Managers define what AI features get built and why. They translate business problems into ML-solvable tasks, work with engineering to scope model requirements, and own the metrics that determine if an AI feature is working. The role requires a rare combination of technical fluency and product instinct.
Unlike traditional product management, AI PM work involves managing uncertainty at a fundamental level. Your model might work 90% of the time. What happens the other 10%? What's the user experience when the AI is wrong? How do you measure 'good enough' for a probabilistic system? These questions don't have easy answers, and the AI PM is the person responsible for finding them.
Across the 8,943 AI roles we're tracking, AI Product Manager positions make up 5% of the market. At Amazon.com, this role fits into their broader AI and engineering organization.
AI Product Manager roles are growing as companies realize that shipping AI features requires different product thinking than traditional software. The best candidates combine product management experience with enough technical depth to have productive conversations with ML engineers about model capabilities and limitations.
What the Work Looks Like
A typical week includes: reviewing model evaluation results with the ML team, defining success metrics for a new AI feature, conducting user research on how customers respond to AI-generated outputs, writing product requirements that include accuracy thresholds and fallback behaviors, and presenting the AI roadmap to leadership. You're the translator between technical capability and business value.
AI Product Manager roles are growing as companies realize that shipping AI features requires different product thinking than traditional software. The best candidates combine product management experience with enough technical depth to have productive conversations with ML engineers about model capabilities and limitations.
Skills Required
Technical fluency with ML concepts is essential, though you won't be writing models. Expect to understand training data, evaluation metrics, model limitations, and responsible AI practices. SQL and basic Python are increasingly expected. Experience with A/B testing, data analysis, and product analytics is baseline. Understanding LLM capabilities and limitations is now a core requirement.
The differentiator is AI-specific product thinking: knowing when to use ML vs. heuristics, understanding the cost of training data collection, designing graceful degradation for model failures, and building products that improve with usage data. Experience with AI safety, bias mitigation, and responsible AI deployment is increasingly important.
Strong postings describe specific AI products the PM will own, mention the ML team structure, and talk about measurement methodology. Look for companies that have already shipped AI features. Roles at companies that are 'exploring AI' often mean you'll spend a year defining the strategy before any building happens.
Compensation Benchmarks
AI Product Manager roles pay a median of $220,200 based on 862 positions with disclosed compensation. Senior-level AI roles across all categories have a median of $228,700. This role's midpoint ($177K) sits 19% below the category median. Disclosed range: $151K to $204K.
Across all AI roles, the market median is $213,380. Top-quartile compensation starts at $264,148. The 90th percentile reaches $319,310. For comparison, the highest-paying categories include AI Safety ($253,100) and Research Engineer ($252,000). By seniority level: Entry: $110,408; Mid: $193,200; Senior: $228,700; Director: $272,250; VP: $235,000.
Amazon.com AI Hiring
Amazon.com has 65 open AI roles right now. They're hiring across AI/ML Engineer, Research Scientist, Data Scientist, AI Product Manager. Positions span Seattle, WA, US, New York, NY, US, Bellevue, WA, US. Compensation range: $129K - $325K.
Location Context
Across all AI roles, 6% (521 positions) offer remote work, while 8,351 require on-site attendance. Top AI hiring metros: New York (2,878 roles, $221,000 median); San Francisco (2,416 roles, $263,811 median); Los Angeles (1,340 roles, $210,000 median).
Career Path
Common paths into AI Product Manager roles include Product Manager, Data Analyst, Technical Program Manager.
From here, career progression typically leads toward Director of AI Product, VP Product, Head of AI.
The most effective path is PM experience plus self-directed AI education. Take Andrew Ng's courses, build a small ML project, and learn enough Python to read model evaluation code. The goal isn't to become an ML engineer. It's to have credibility in technical conversations and to understand what's possible, what's hard, and what's a bad idea.
What to Expect in Interviews
AI interviews typically combine coding challenges (Python-focused), system design questions tailored to the role, and discussions about your experience with relevant tools and frameworks. Strong candidates demonstrate both technical depth and the ability to make pragmatic engineering tradeoffs. Prepare portfolio projects that demonstrate end-to-end capability rather than isolated skills.
When evaluating opportunities: Strong postings describe specific AI products the PM will own, mention the ML team structure, and talk about measurement methodology. Look for companies that have already shipped AI features. Roles at companies that are 'exploring AI' often mean you'll spend a year defining the strategy before any building happens.
AI Hiring Overview
The AI job market has 8,943 open positions tracked in our dataset. By seniority: 175 entry-level, 4,132 mid-level, 3,268 senior, and 1,368 leadership roles (Director, VP, C-Level). Remote roles make up 6% of the market (521 positions). The remaining 8,351 roles require on-site or hybrid attendance.
The market median for AI roles is $213,380. Top-quartile compensation starts at $264,148. The 90th percentile reaches $319,310. Highest-paying categories: AI Safety ($253,100 median, 57 roles); Research Engineer ($252,000 median, 419 roles); AI Engineering Manager ($251,622 median, 51 roles).
AI Product Manager roles are growing as companies realize that shipping AI features requires different product thinking than traditional software. The best candidates combine product management experience with enough technical depth to have productive conversations with ML engineers about model capabilities and limitations.
The AI Job Market Today
The AI job market spans 8,943 open positions across 16 role categories. The largest categories by volume: AI/ML Engineer (6,739), AI Product Manager (403), AI Software Engineer (402). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.
The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (175) are outnumbered by mid-level (4,132) and senior (3,268) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 1,368 positions, representing the bottleneck between technical execution and organizational strategy.
Remote work availability sits at 6% of all AI roles (521 positions), with 8,351 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.
AI compensation is structured in clear tiers. The market median sits at $213,380. Top-quartile roles start at $264,148, and the 90th percentile reaches $319,310. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.
Category matters for compensation. AI Safety roles lead at $253,100 median, while Prompt Engineer roles sit at $141,440. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.
The most in-demand skills across all AI postings: Python (1,422 postings), Aws (808 postings), Azure (638 postings), Rag (555 postings), Gcp (457 postings), Pytorch (433 postings), Claude (341 postings), Kubernetes (337 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.
Frequently Asked Questions
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