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About This Role
\<Job Summary\>
We are seeking a dynamic and results\-driven Paid Social Media Specialist to elevate our brand presence across various social media platforms. This role is perfect for a passionate digital marketing professional eager to craft compelling paid campaigns, analyze performance metrics, and engage audiences through innovative content strategies. As a key player in our marketing team, you will harness your expertise to optimize ad spend, increase engagement, and drive conversions that align with our business goals. Your energy and creativity will help us stand out in the competitive digital landscape!
\<Duties\>
- Develop and execute targeted paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok to maximize reach and ROI.
- Conduct thorough keyword research and audience segmentation to refine targeting strategies for each campaign.
- Monitor campaign performance using tools like Facebook Ads Manager, Google Analytics, and web analytics platforms; analyze data to identify trends and opportunities for optimization.
- Collaborate with content creators and graphic designers to produce engaging visuals and videos using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
- Manage social listening efforts to understand audience sentiment, track brand mentions, and inform content strategies.
- Engage in relationship management by interacting with followers, responding to comments, and fostering community growth.
- Implement SEO best practices within social content to enhance discoverability and support overall digital marketing efforts.
- Utilize scheduling tools such as Hootsuite or Buffer to plan and publish content consistently across channels.
- Coordinate with public relations teams to align messaging during campaigns or brand initiatives.
- Proofread all content for accuracy, clarity, and brand consistency before publishing.
\<Skills\>
- Proven experience in social media marketing with a focus on paid advertising campaigns.
- Strong knowledge of Facebook Advertising platform along with experience in other social ad platforms like LinkedIn Ads or TikTok Ads.
- Proficiency in Adobe Photoshop, Adobe Illustrator, and video editing software for creating compelling visual content.
- Familiarity with web analytics tools such as Google Analytics to measure campaign success and user behavior insights.
- Ability to perform keyword research and implement SEO strategies within social media content.
- Excellent graphic design skills with an eye for branding consistency across digital assets.
- Experience with social listening tools to monitor brand reputation and audience engagement.
- Strong relationship management skills for engaging with followers and partners effectively.
- Knowledge of e\-commerce platforms and strategies for driving online sales through social channels.
- Ability to manage multiple projects simultaneously while maintaining attention to detail in proofreading and content creation efforts. Join us as a Paid Social Media Specialist if you're energized by crafting innovative campaigns that captivate audiences! Bring your expertise in digital marketing tools, creative design skills, and strategic thinking to help us grow our brand presence globally—making every click count!
Pay: $20\.00 \- $25\.00 per hour
Benefits:
- Flexible schedule
Work Location: Remote
Salary Context
This $41K-$52K range is in the lower quartile for AI/ML Engineer roles in our dataset (median: $100K across 15465 roles with salary data).
View full AI/ML Engineer salary data →Role Details
About This Role
AI/ML Engineers build and deploy machine learning models in production. They work across the full ML lifecycle: data pipelines, model training, evaluation, and serving infrastructure. The role has evolved significantly over the past two years. Where ML Engineers once spent most of their time on model architecture, the job now tilts heavily toward inference optimization, cost management, and integrating LLM capabilities into existing systems. Companies want engineers who can ship production systems, and the experimenter-only role is fading fast.
Day-to-day, you're writing training pipelines, debugging data quality issues, setting up evaluation frameworks, and figuring out why your model performs differently in staging than it did on your dev set. The best ML engineers are obsessive about reproducibility and measurement. They instrument everything. They know that a model is only as good as the data feeding it and the infrastructure serving it.
Across the 26,159 AI roles we're tracking, AI/ML Engineer positions make up 91% of the market. At WPF Payrolls, this role fits into their broader AI and engineering organization.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
What the Work Looks Like
A typical week might include: debugging a data pipeline that's silently dropping 3% of training examples, running A/B tests on a new model version, writing documentation for a feature flag system that lets you roll back model deployments, and reviewing a junior engineer's PR for a new evaluation metric. Meetings tend to be cross-functional since ML touches product, engineering, and data teams.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
Skills Required
Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.
Beyond the core stack, employers increasingly want experience with experiment tracking tools (MLflow, Weights & Biases), feature stores, and vector databases. Fine-tuning experience is valuable but less common than you'd think from reading Twitter. Most production LLM work is RAG and prompt engineering, not fine-tuning. If you have both, you're in a strong position.
Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
Compensation Benchmarks
AI/ML Engineer roles pay a median of $166,983 based on 13,781 positions with disclosed compensation. Mid-level AI roles across all categories have a median of $131,300. This role's midpoint ($46K) sits 72% below the category median. Disclosed range: $41K to $52K.
Across all AI roles, the market median is $184,000. Top-quartile compensation starts at $244,000. The 90th percentile reaches $309,400. For comparison, the highest-paying categories include AI Engineering Manager ($293,500) and AI Architect ($292,900). By seniority level: Entry: $76,880; Mid: $131,300; Senior: $227,400; Director: $244,288; VP: $234,620.
WPF Payrolls AI Hiring
WPF Payrolls has 1 open AI role right now. They're hiring across AI/ML Engineer. Based in Remote, US. Compensation range: $52K - $52K.
Remote Work Context
Remote AI roles pay a median of $156,000 across 1,221 positions. About 7% of all AI roles offer remote work.
Career Path
Common paths into AI/ML Engineer roles include Data Scientist, Software Engineer, Research Engineer.
From here, career progression typically leads toward ML Architect, AI Engineering Manager, Principal ML Engineer.
The fastest path into ML engineering is through software engineering with a self-directed ML education. A CS degree helps, but production engineering skills matter more than academic credentials. Build something that works, deploy it, and measure it. That portfolio project is worth more than a Coursera certificate. For career growth, the fork comes around the senior level: go deep on technical complexity (staff/principal track) or move into managing ML teams.
What to Expect in Interviews
Expect system design questions around ML pipelines: how you'd build a training pipeline for a specific use case, handle data drift, or design A/B testing infrastructure for model deployments. Coding rounds typically involve Python, with emphasis on data manipulation (pandas, numpy) and algorithm implementation. Take-home assignments often ask you to build an end-to-end ML pipeline from raw data to deployed model.
When evaluating opportunities: Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
AI Hiring Overview
The AI job market has 26,159 open positions tracked in our dataset. By seniority: 2,416 entry-level, 16,247 mid-level, 5,153 senior, and 2,343 leadership roles (Director, VP, C-Level). Remote roles make up 7% of the market (1,863 positions). The remaining 24,200 roles require on-site or hybrid attendance.
The market median for AI roles is $184,000. Top-quartile compensation starts at $244,000. The 90th percentile reaches $309,400. Highest-paying categories: AI Engineering Manager ($293,500 median, 28 roles); AI Architect ($292,900 median, 108 roles); AI Safety ($274,200 median, 19 roles).
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
The AI Job Market Today
The AI job market spans 26,159 open positions across 15 role categories. The largest categories by volume: AI/ML Engineer (23,752), AI Software Engineer (598), AI Product Manager (594). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.
The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (2,416) are outnumbered by mid-level (16,247) and senior (5,153) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 2,343 positions, representing the bottleneck between technical execution and organizational strategy.
Remote work availability sits at 7% of all AI roles (1,863 positions), with 24,200 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.
AI compensation is structured in clear tiers. The market median sits at $184,000. Top-quartile roles start at $244,000, and the 90th percentile reaches $309,400. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.
Category matters for compensation. AI Engineering Manager roles lead at $293,500 median, while Prompt Engineer roles sit at $122,200. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.
The most in-demand skills across all AI postings: Rag (16,749 postings), Aws (8,932 postings), Rust (7,660 postings), Python (3,815 postings), Azure (2,678 postings), Gcp (2,247 postings), Prompt Engineering (1,469 postings), Openai (1,269 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.
Frequently Asked Questions
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