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About This Role
Paid Media Specialist – Square Digital
Overview: The Paid Media Specialist at Square Digital is responsible for planning, executing, and optimizing paid advertising campaigns across Google and Meta platforms. This role drives measurable performance outcomes for clients by managing budgets strategically, analyzing campaign data, and collaborating with internal teams to deliver results aligned with each client's KPIs.
Core Responsibilities
Campaign Management \& Strategy
- Plan, launch, and optimize paid media campaigns primarily across Google Ads and Meta Ads (Facebook, Instagram).
- Develop campaign structures, bidding strategies, and audience targeting frameworks aligned with client goals.
- Manage monthly ad budgets with a focus on efficiency and ROI.
- Identify growth opportunities within paid channels and proactively recommend new initiatives to improve performance.
- Ensure campaigns meet or exceed KPI targets including ROAS, CPA, CTR, and CPL.
Google Ads
- Build and manage Search, Display, Shopping, Performance Max, and other campaign types as needed.
- Conduct keyword research, negative keyword management, and ongoing bid optimization.
- Analyze search term reports and performance data to continuously refine targeting and spend allocation.
- Coordinate with creative and content teams to align ad copy with landing page experience.
Meta Ads (Paid Social)
- Set up and manage campaigns across Facebook and Instagram, including prospecting and retargeting funnels.
- Develop audience segmentation strategies using custom audiences \& lookalikes.
- Coordinate creative testing and provide actionable insights to improve ad performance and efficiency.
- Ensure proper pixel setup, event tracking, and attribution across Shopify and landing pages.
Tracking \& Attribution
- Implement and maintain tracking infrastructure using Google Tag Manager, Meta Pixel, and UTM parameters.
- Monitor attribution accuracy and troubleshoot discrepancies across platforms.
- Ensure all campaigns are properly tagged and data flows cleanly into reporting dashboards.
A/B Testing \& Optimization
- Design and execute A/B tests across ad copy, creative formats, audiences, and landing pages.
- Analyze test results and translate findings into optimization recommendations.
- Stay current on platform updates, algorithm changes, and best practices to keep campaigns competitive.
Reporting \& Performance Analysis
- Produce and present regular performance reports using GA4, Google Ads Manager, and Meta Ads Manager.
- Translate complex data into clear client\-facing insights, budget recommendations, and strategic roadmaps.
- Use analytics tools to identify trends, flag issues early, and uncover opportunities for improvement.
Project \& Team Coordination
- Collaborate with creative, SEO, and account management teams to ensure cohesive campaign execution.
- Manage multiple client accounts simultaneously with strong organizational discipline.
- Review deliverables before client submission to ensure accuracy and quality.
Key Skills \& Attributes
- Proficiency in Google Ads and Meta Ads Manager; experience with GA4, Google Tag Manager, and Meta Business Suite.
- Strong analytical mindset with the ability to translate data into actionable decisions.
- Organized and detail\-oriented, with the ability to manage multiple client budgets concurrently.
- Proactive communicator who surfaces issues and opportunities without being prompted.
- Agency experience preferred; 1–3\+ years managing paid media campaigns.
- Google Ads and/or Meta certifications are a plus.
Nice to Haves
- Experience with e\-commerce campaigns including Google Shopping and Performance Max.
- Familiarity with SEO and how paid and organic strategies complement each other.
- Basic understanding of copywriting and creative direction.
- Experience with LinkedIn Ads, TikTok Ads, or programmatic display.
- Experience with AgencyAnalytics or similar reporting platforms.
Job Type: Part\-time
Application Question(s):
- Walk us through how you would set up a Google \& Meta Ads campaign from scratch for a new e\-commerce client with a $5K/month budget.
Work Location: Remote
Role Details
About This Role
AI/ML Engineers build and deploy machine learning models in production. They work across the full ML lifecycle: data pipelines, model training, evaluation, and serving infrastructure. The role has evolved significantly over the past two years. Where ML Engineers once spent most of their time on model architecture, the job now tilts heavily toward inference optimization, cost management, and integrating LLM capabilities into existing systems. Companies want engineers who can ship production systems, and the experimenter-only role is fading fast.
Day-to-day, you're writing training pipelines, debugging data quality issues, setting up evaluation frameworks, and figuring out why your model performs differently in staging than it did on your dev set. The best ML engineers are obsessive about reproducibility and measurement. They instrument everything. They know that a model is only as good as the data feeding it and the infrastructure serving it.
Across the 26,159 AI roles we're tracking, AI/ML Engineer positions make up 91% of the market. At Square Digital, this role fits into their broader AI and engineering organization.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
What the Work Looks Like
A typical week might include: debugging a data pipeline that's silently dropping 3% of training examples, running A/B tests on a new model version, writing documentation for a feature flag system that lets you roll back model deployments, and reviewing a junior engineer's PR for a new evaluation metric. Meetings tend to be cross-functional since ML touches product, engineering, and data teams.
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
Skills Required
Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.
Beyond the core stack, employers increasingly want experience with experiment tracking tools (MLflow, Weights & Biases), feature stores, and vector databases. Fine-tuning experience is valuable but less common than you'd think from reading Twitter. Most production LLM work is RAG and prompt engineering, not fine-tuning. If you have both, you're in a strong position.
Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
Compensation Benchmarks
AI/ML Engineer roles pay a median of $166,983 based on 13,781 positions with disclosed compensation. Mid-level AI roles across all categories have a median of $131,300.
Across all AI roles, the market median is $184,000. Top-quartile compensation starts at $244,000. The 90th percentile reaches $309,400. For comparison, the highest-paying categories include AI Engineering Manager ($293,500) and AI Architect ($292,900). By seniority level: Entry: $76,880; Mid: $131,300; Senior: $227,400; Director: $244,288; VP: $234,620.
Square Digital AI Hiring
Square Digital has 1 open AI role right now. They're hiring across AI/ML Engineer. Based in Remote, US.
Remote Work Context
Remote AI roles pay a median of $156,000 across 1,221 positions. About 7% of all AI roles offer remote work.
Career Path
Common paths into AI/ML Engineer roles include Data Scientist, Software Engineer, Research Engineer.
From here, career progression typically leads toward ML Architect, AI Engineering Manager, Principal ML Engineer.
The fastest path into ML engineering is through software engineering with a self-directed ML education. A CS degree helps, but production engineering skills matter more than academic credentials. Build something that works, deploy it, and measure it. That portfolio project is worth more than a Coursera certificate. For career growth, the fork comes around the senior level: go deep on technical complexity (staff/principal track) or move into managing ML teams.
What to Expect in Interviews
Expect system design questions around ML pipelines: how you'd build a training pipeline for a specific use case, handle data drift, or design A/B testing infrastructure for model deployments. Coding rounds typically involve Python, with emphasis on data manipulation (pandas, numpy) and algorithm implementation. Take-home assignments often ask you to build an end-to-end ML pipeline from raw data to deployed model.
When evaluating opportunities: Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.
AI Hiring Overview
The AI job market has 26,159 open positions tracked in our dataset. By seniority: 2,416 entry-level, 16,247 mid-level, 5,153 senior, and 2,343 leadership roles (Director, VP, C-Level). Remote roles make up 7% of the market (1,863 positions). The remaining 24,200 roles require on-site or hybrid attendance.
The market median for AI roles is $184,000. Top-quartile compensation starts at $244,000. The 90th percentile reaches $309,400. Highest-paying categories: AI Engineering Manager ($293,500 median, 28 roles); AI Architect ($292,900 median, 108 roles); AI Safety ($274,200 median, 19 roles).
Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.
The AI Job Market Today
The AI job market spans 26,159 open positions across 15 role categories. The largest categories by volume: AI/ML Engineer (23,752), AI Software Engineer (598), AI Product Manager (594). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.
The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (2,416) are outnumbered by mid-level (16,247) and senior (5,153) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 2,343 positions, representing the bottleneck between technical execution and organizational strategy.
Remote work availability sits at 7% of all AI roles (1,863 positions), with 24,200 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.
AI compensation is structured in clear tiers. The market median sits at $184,000. Top-quartile roles start at $244,000, and the 90th percentile reaches $309,400. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.
Category matters for compensation. AI Engineering Manager roles lead at $293,500 median, while Prompt Engineer roles sit at $122,200. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.
The most in-demand skills across all AI postings: Rag (16,749 postings), Aws (8,932 postings), Rust (7,660 postings), Python (3,815 postings), Azure (2,678 postings), Gcp (2,247 postings), Prompt Engineering (1,469 postings), Openai (1,269 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.
Frequently Asked Questions
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