Principal Machine Learning Engineer, Content ML, Level 7

$235K - $414K Los Angeles, CA, US Senior AI/ML Engineer

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Skills & Technologies

PytorchTensorflow

About This Role

AI job market dashboard showing open roles by category

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We’re looking for a Principal Machine Learning Engineer to join the Content ML team at Snap! We build large\-scale recommender systems for all of Snap’s video content products.

What you’ll do

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  • Lead the vision and roadmap for Snap’s large\-scale recommendation systems, elevating content discovery and personalization across Spotlight, Discover, and Friend Stories.
  • Technically lead a group of talented engineers from Content ML and Platform teams to operate and scale the existing recommender system.
  • Work with cross\-team ML, Infra, and Research partners to design the next\-gen recommender system and incorporate SOTA industry research in recommendation systems, foundation models, multimodal signal understanding, deep user understanding, and related areas. We actively participate in and publish at top\-tier conferences.
  • Partner with engineers, product managers, research scientists, data science, and leadership to align on ML strategy and ensure technical investments support long\-term company priorities.
  • Advance the ML tech stack for recommendations, improving scalability, efficiency, reliability, and overall system performance.
  • Stay up to date on emerging trends and advancements in the RecSys landscape and proactively identify opportunities to leverage these developments to further enhance Snap’s content capabilities.
  • Advocate for and implement best practices in availability, scalability, experimentation rigor, operational excellence, and cost management.

Knowledge, Skills \& Abilities

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  • Deep understanding of RecSys architectures and experience applying them to real\-world production systems.
  • Strong foundation in machine learning, deep learning, and large\-scale recommendation/ranking systems.
  • Experience leading teams or roadmaps focused on recommendations and/or personalization.
  • Ability to design, train, deploy, and optimize state\-of\-the\-art machine learning models for performance, reliability, and scale.
  • Excellent programming and software engineering skills, with an emphasis on clean design and production\-readiness.
  • Ability to quickly learn new technologies and apply them effectively in ambiguous problem spaces.
  • Skilled at solving complex technical challenges, influencing architecture decisions, and driving execution across multi\-stakeholder environments.
  • Strong collaboration, communication, and mentorship abilities.

Minimum Qualifications

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  • 9\+ years of post\-Bachelor’s machine learning experience; or a Master’s degree in a technical field \+ 8\+ years of post\-grad ML experience; or a PhD in a related technical field \+ 5\+ years of post\-grad ML experience
  • 2\+ years of experience with technical leadership or acting as the domain\-expert to a technical organization
  • Experience developing and shipping performant and scalable machine learning models for recommendation or ranking use cases

Preferred Qualifications

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  • Advanced degree in a related field such as machine learning, computer vision, or mathematics
  • Experience with large\-scale recommendation/ranking systems, multimodal modeling, or retrieval architectures
  • Experience with TensorFlow, PyTorch, or related deep learning frameworks
  • Background in integrating recommendation models into production pipelines
  • Experience partnering with cross\-functional executives and management across a globally distributed organization and exercising sound judgment
  • Experience contributing to AI publications

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4\+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long\-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job\-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $276,000\-$414,000 annually.

Zone B:

The base salary range for this position is $262,000\-$393,000 annually.

Zone C:

The base salary range for this position is $235,000\-$352,000 annually.

This position is eligible for equity in the form of RSUs.

Salary Context

This $235K-$414K range is above the 75th percentile for AI/ML Engineer roles in our dataset (median: $181K across 1996 roles with salary data).

View full AI/ML Engineer salary data →

Role Details

Company Snap Inc.
Title Principal Machine Learning Engineer, Content ML, Level 7
Location Los Angeles, CA, US
Category AI/ML Engineer
Experience Senior
Salary $235K - $414K
Remote No

About This Role

AI/ML Engineers build and deploy machine learning models in production. They work across the full ML lifecycle: data pipelines, model training, evaluation, and serving infrastructure. The role has evolved significantly over the past two years. Where ML Engineers once spent most of their time on model architecture, the job now tilts heavily toward inference optimization, cost management, and integrating LLM capabilities into existing systems. Companies want engineers who can ship production systems, and the experimenter-only role is fading fast.

Day-to-day, you're writing training pipelines, debugging data quality issues, setting up evaluation frameworks, and figuring out why your model performs differently in staging than it did on your dev set. The best ML engineers are obsessive about reproducibility and measurement. They instrument everything. They know that a model is only as good as the data feeding it and the infrastructure serving it.

Across the 3,824 AI roles we're tracking, AI/ML Engineer positions make up 71% of the market. At Snap Inc., this role fits into their broader AI and engineering organization.

Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.

What the Work Looks Like

A typical week might include: debugging a data pipeline that's silently dropping 3% of training examples, running A/B tests on a new model version, writing documentation for a feature flag system that lets you roll back model deployments, and reviewing a junior engineer's PR for a new evaluation metric. Meetings tend to be cross-functional since ML touches product, engineering, and data teams.

Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.

Skills Required

Pytorch (15% of roles) Tensorflow (13% of roles)

Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.

Beyond the core stack, employers increasingly want experience with experiment tracking tools (MLflow, Weights & Biases), feature stores, and vector databases. Fine-tuning experience is valuable but less common than you'd think from reading Twitter. Most production LLM work is RAG and prompt engineering, not fine-tuning. If you have both, you're in a strong position.

Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.

Compensation Benchmarks

AI/ML Engineer roles pay a median of $178,940 based on 11,900 positions with disclosed compensation. Senior-level AI roles across all categories have a median of $227,400. This role's midpoint ($324K) sits 81% above the category median. Disclosed range: $235K to $414K.

Across all AI roles, the market median is $200,000. Top-quartile compensation starts at $253,000. The 90th percentile reaches $307,500. For comparison, the highest-paying categories include AI Engineering Manager ($293,500) and AI Safety ($274,200). By seniority level: Entry: $97,380; Mid: $160,000; Senior: $227,400; Director: $243,000; VP: $250,000.

Snap Inc. AI Hiring

Snap Inc. has 2 open AI roles right now. They're hiring across AI/ML Engineer. Positions span Los Angeles, CA, US, Palo Alto, CA, US. Compensation range: $343K - $414K.

Location Context

AI roles in Los Angeles pay a median of $189,000 across 1,686 tracked positions. That's 6% below the national median.

Career Path

Common paths into AI/ML Engineer roles include Data Scientist, Software Engineer, Research Engineer.

From here, career progression typically leads toward ML Architect, AI Engineering Manager, Principal ML Engineer.

The fastest path into ML engineering is through software engineering with a self-directed ML education. A CS degree helps, but production engineering skills matter more than academic credentials. Build something that works, deploy it, and measure it. That portfolio project is worth more than a Coursera certificate. For career growth, the fork comes around the senior level: go deep on technical complexity (staff/principal track) or move into managing ML teams.

What to Expect in Interviews

Expect system design questions around ML pipelines: how you'd build a training pipeline for a specific use case, handle data drift, or design A/B testing infrastructure for model deployments. Coding rounds typically involve Python, with emphasis on data manipulation (pandas, numpy) and algorithm implementation. Take-home assignments often ask you to build an end-to-end ML pipeline from raw data to deployed model.

When evaluating opportunities: Companies that are serious about AI/ML hiring tend to post specific infrastructure details in the job description: the frameworks they use, their model serving stack, their data pipeline tools. Vague postings that just say 'ML experience required' without specifics are often companies that haven't figured out what they need yet.

AI Hiring Overview

The AI job market has 3,824 open positions tracked in our dataset. By seniority: 119 entry-level, 1,813 mid-level, 1,472 senior, and 420 leadership roles (Director, VP, C-Level). Remote roles make up 16% of the market (613 positions). The remaining 3,187 roles require on-site or hybrid attendance.

The market median for AI roles is $200,000. Top-quartile compensation starts at $253,000. The 90th percentile reaches $307,500. Highest-paying categories: AI Engineering Manager ($293,500 median, 31 roles); AI Safety ($274,200 median, 51 roles); Research Engineer ($260,000 median, 401 roles).

Demand for AI/ML Engineers has been strong and consistent. Unlike some AI roles that spike with hype cycles, ML engineering is a foundational need. Every company deploying AI models needs people who can keep them running, and the gap between research prototypes and production systems keeps growing.

The AI Job Market Today

The AI job market spans 3,824 open positions across 15 role categories. The largest categories by volume: AI/ML Engineer (2,702), Data Scientist (281), AI Software Engineer (258). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.

The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (119) are outnumbered by mid-level (1,813) and senior (1,472) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 420 positions, representing the bottleneck between technical execution and organizational strategy.

Remote work availability sits at 16% of all AI roles (613 positions), with 3,187 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.

AI compensation is structured in clear tiers. The market median sits at $200,000. Top-quartile roles start at $253,000, and the 90th percentile reaches $307,500. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.

Category matters for compensation. AI Engineering Manager roles lead at $293,500 median, while Prompt Engineer roles sit at $142,800. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.

The most in-demand skills across all AI postings: Python (1,968 postings), Aws (1,203 postings), Azure (882 postings), Rag (877 postings), Gcp (735 postings), Prompt Engineering (587 postings), Pytorch (586 postings), Claude (554 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.

Frequently Asked Questions

Based on 11,900 roles with disclosed compensation, the median salary for AI/ML Engineer positions is $178,940. Actual compensation varies by seniority, location, and company stage.
Python and PyTorch dominate the requirements. Most roles expect experience with cloud platforms (AWS, GCP, or Azure) and familiarity with ML frameworks like TensorFlow or JAX. RAG (Retrieval-Augmented Generation) has become a top-3 skill requirement as companies integrate LLMs into their products. Docker and Kubernetes show up in about a third of postings, reflecting the production focus of the role.
About 16% of the 3,824 AI roles we track offer remote work. Remote availability varies by company and seniority level, with senior and leadership roles more likely to offer location flexibility.
Snap Inc. is among the companies actively hiring for AI and ML talent. Check our company profiles for detailed breakdowns of open roles, salary ranges, and hiring trends.
Common next steps from AI/ML Engineer positions include ML Architect, AI Engineering Manager, Principal ML Engineer. Progression depends on whether you lean toward technical depth, people management, or product strategy.

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